I make your words work harder.
To capture exactly what you mean. To make your readers feel how you want them to. And to sound pretty good, too.
I’m a writer and language consultant
Which means I do all the things you might expect – copywriting, tone of voice, naming – but with a view to whole language.
I look at the strategy behind what you write, the sounds and rhythms of the words you choose (even when to be silent!), cultural register, and the technical nuts and bolts of grammar. I can help you play with subtle shades of meaning, calibrate your tone everywhere you’re writing, and help you balance colloquialisms – so you sound natural without leaning too far into slang.
I’m here to guide you through hard decisions
Whether you’re agonising over a name, or figuring out what’s most important to tell the world. And I can help you make sense of whatever you’re working on, at whatever point. I can join you when you’re just starting out, or leap into the middle of a project.
Writing
From scratch, a rewrite, or a polish. Whatever you’re doing, and however far you’re into it.
Messaging & content creation
Nail what your readers need to know, and say it to them clearly.
Consulting
Think of me like your word doctor: I diagnose what’s going on – then cure it.
Training
Boost your confidence about writing and grammar, learn a specific skill, or roll out your new tone of voice or naming system.
Naming & Naming systems
Tell a big story in a very small space. Get it right, and get it by legal. And keep naming well in the future.
Transatlantic lens
Beyond fiddling with the letter u or swapping ‘lift’ and ‘elevator’.
Tone of voice
Use your words. Stand out with a distinctive way of writing, or just raise the bar for everyone.
Baby naming
Because you never know how many people you hate until you try to name a baby. Use the cleverest corporate tricks to help you decide.